Bütema x Steinway & Sons: pop-up store with digital signage in new splendor
We are delighted to be working with the world-famous piano and grand piano manufacturer Steinway & Sons. Immerse yourself in the fascinating world of the Steinway & Sons pop-up store in the vibrant heart of Stuttgart's Dorotheenquartier.
From November 4 to January 5, the impressive Steinway & Sons pop-up store is more than just a store - it is a fusion of history, tradition and artistic expression. Here, Steinway & Sons' 170 years of expertise and our innovative strength come together to create an incomparable experience.
This unique space is more than just a pop-up store. Outstanding pianists, such as Annique Göttler and Maximilian Schairer, give live concerts in the store. A highlight of the concert program was the exclusive concert by world pianist Lang Lang. The live experience was transmitted in real time to the SPIRIO grand pianos using state-of-the-art technology and played in real time on one of our Bütema displays in the pop-up store.
Our advanced digital signage software, soviaRetail, not only ensures optimal presentation and reproduction of content on a total of 6 displays, but also creates an impressive shopping experience. Here, customers can not only admire Steinway & Sons' high-quality upright and grand pianos, but also immerse themselves in the company's rich history and artistic vision.