Bütema AG sets new standards in retail: Luisa Cerano pop-up store becomes a digital art gallery

We are very happy about our latest project with the fashion label Luisa Cerano from Nürtingen. Together we have fitted out the fashion label's brand new pop-up store in the heart of Stuttgart's Dorotheenquartier. But this is not just a conventional fashion shop - it combines the elements of a gallery, a bar and an exclusive fashion store. As Germany's leading full-service provider of in-store solutions for German fashion and lifestyle retailers, we equipped this unique space with state-of-the-art digital signage software and hardware to create an unprecedented fusion of fashion, art and technology.

Luisa Cerano and artist Monica Menez: a unique collaboration

Im Pop-Up Store von Luisa Cerano wurden ELO-Bildschirme im Retro-Look einhebaut

This pop-up store is the result of a collaboration between the prestigious fashion brand Luisa Cerano and the talented artist Monica Menez. Menez showcases Luisa Cerano's exclusive capsule collection, which celebrates the brand's 25th anniversary, in an innovative digital way. With a total of 11 of our digital signage displays and 2 interactive touch mirrors, the boundaries between fashion, art and technology merge in this unique space.

Digital presentation at the highest level

Our advanced digital signage software, soviaRetail, ensures optimal content presentation and playback to create an immersive shopping experience.

A longstanding partnership

The partnership between Luisa Cerano and Bütema began two years ago when we successfully equipped Luisa Cerano's shop-in-shop space at Van Dijk in the Netherlands with innovative digital signage technology.

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