Brick-and-mortar retail thrives on strong brand presence and a consistent customer experience. Together with DIGEL AG, we’re making that a reality: Since March 2024, we’ve been helping DIGEL digitally showcase its shop-in-shop spaces with modern digital signage solutions. To date, numerous locations in Germany, Austria, Italy, Belgium, and the Netherlands have been equipped with our technology.
Whether it’s new collections, seasonal campaigns, or current brand messages—digital signage allows content to be managed quickly, flexibly, and across multiple locations. DIGEL primarily uses 50-inch displays for this purpose, which integrate seamlessly into shop-in-shop concepts. At select locations, modern LED posters complement the digital brand presentation and draw additional attention thanks to their high brightness.
Because all displays are controlled centrally, new content can be published on all connected systems in a very short amount of time. This ensures consistent brand communication across national borders and guarantees that customers always see up-to-date content.
A modern brand presentation doesn't end with the design of the sales floor. It's crucial that information and content are presented in a timely, high-quality, and consistent manner at every location. This is exactly where digital signage solutions really shine.
Through its Europe-wide implementation, Bütema AG helps DIGEL run campaigns efficiently while improving the customer journey at the point of sale. Digital communication attracts attention, strengthens brand perception, and allows for flexible adaptation to new promotions or collections.
"Digital communication solutions are becoming increasingly important for showcasing brand spaces in brick-and-mortar retail. Together with DIGEL, we are making it possible to present content in a flexible, consistent, and eye-catching way directly at the point of sale," explains Lutz Hollmann-Raabe, CEO of Bütema AG.
Our partnership with DIGEL demonstrates how high-quality brand experiences and digital technologies can be successfully combined. The Europe-wide deployment of our digital signage solutions creates a modern in-store communication experience that brings brands to life on an emotional level while simultaneously streamlining back-end processes.
We look forward to continuing to drive the digital transformation of brick-and-mortar retail together with DIGEL and to creating innovative shopping experiences at an increasing number of locations.
International companies benefit from centralized management of all content across locations. Campaigns are managed centrally and displayed simultaneously on all connected screens. This reduces administrative overhead and ensures consistent communication.
International companies benefit from centralized management of all content across locations. Campaigns are managed centrally and displayed simultaneously on all connected screens. This reduces administrative overhead and ensures consistent communication.
50-inch displays are primarily used for the shop-in-shop areas. At select locations, LED posters complement the setup and increase the visibility of brand messages at the point of sale.
Our digital signage solutions are suitable for retail businesses of all sizes—from a single store to an international chain. Thanks to their modular design, the systems can be flexibly adapted to individual requirements and seamlessly integrated into existing IT and POS environments.
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