Bietigheim-Bissingen, January 21, 2026 – Bütema AG, a leading provider of digital signage and retail solutions for the German market, has implemented a customized digital signage project at the Josephinum Clinic in Munich in collaboration with its Wedeko brand. Three weatherproof 55-inch outdoor steles were installed in a custom RAL color, perfectly matched to the architectural environment of the clinic.
The previous static information boards were replaced by a dynamic, digital guidance system. The aim was to significantly improve visitor guidance, make information flexible and easy to update, and enhance the clinic's external appearance with digital elements.
The project covered all phases—from technical consulting and visualization of the locations to final installation and content design. Content is controlled centrally via Bütema's digital signage system, which also allows for last-minute changes in real time.
"A functioning guidance system is essential in medical facilities. It reduces stressful situations and provides clear orientation. This makes it all the more important to have a solution that is reliable, visually appealing, and intuitive to use," explains Lutz Hollmann-Raabe, CEO of Bütema AG. "We are delighted to have been able to support the Josephinum Clinic with a tailor-made solution."
The digital steles offer high luminosity and can withstand even harsh weather conditions. Thanks to their high-quality workmanship and coordinated color scheme, they blend harmoniously into the clinic's appearance and offer maximum visibility day and night.
The project exemplifies how digital signage is now being used beyond retail in a wide variety of applications. For example, in hospitals, restaurants, educational institutions, and public spaces.
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