In high-traffic locations such as train stations and airports, communication must make an impact in a matter of seconds. Promotions change throughout the day, brand experiences run in parallel, and content must be reliably managed across multiple locations. This is precisely where digital signage demonstrates just how effective digital customer engagement can be in the food service industry today.
Gemeinsam mit der Marke Wedeko hat die Bütema AG für die SSP-Gruppe in der DACH-Region eine skalierbare Digital Signage Infrastruktur aufgebaut, die genau auf diese Anforderungen ausgelegt ist. Seit 2020 werden zahlreiche Gastronomieflächen des Travel-Food-Spezialisten mit digitalen Menüboards und Informationsdisplays ausgestattet. Der Ausbau des Digital Signage Netzwerks wird kontinuierlich fortgesetzt. Zu den jüngsten Projekten zählen unter anderem Installationen am Flughafen Zürich und am Zürcher Hauptbahnhof.
Select Service Partner (Switzerland) AG is part of the international SSP Group and operates food service concepts at high-traffic transportation hubs. Well-known brands include Starbucks, Burger King, Backwerk, and Pret A Manger. In such environments, content must not only look good but, above all, be displayed flexibly, quickly, and accurately. Breakfast offers, lunch campaigns, coffee deals, or seasonal promotions can only be implemented efficiently when hardware, software, and processes work seamlessly together.
Genau dafür hat Bütema eine Digital Signage Lösung realisiert, die zentrale Steuerung, hohe Skalierbarkeit und zuverlässigen Betrieb miteinander verbindet. Zum Einsatz kommen robuste, rahmenreduzierte Digital Signage Displays sowie flexible Multi-Display-Setups für digitale Menüboards, Informationsflächen und aufmerksamkeitsstarke Sonderformate wie Stretch-Displays. Gesteuert wird das gesamte Digital Signage System über ein zentrales Content Management, das markenübergreifende Kampagnen ebenso ermöglicht wie lokale Anpassungen für einzelne Standorte.
A key advantage for SSP lies in the dynamic, time-of-day-based delivery of content. Campaigns can be planned centrally, published automatically, and tailored to specific brands, locations, or times of day. This ensures that the customer experience remains up-to-date, relevant, and consistent. Especially in high-volume foodservice, this flexibility is a critical factor in streamlining processes and better leveraging revenue opportunities directly at the point of sale.
From a technical standpoint, the solution is also designed with growth in mind. New stores, additional brands, and more digital signage displays can be integrated into the existing network at any time without interrupting ongoing operations. The infrastructure now comprises approximately 490 players in Germany, Austria, and Switzerland. The project thus demonstrates how a digital signage network can be scaled reliably and efficiently, even in complex, international environments.
In addition to international brands such as Starbucks and Pret A Manger, other concepts have also been implemented, including Frittenwerk and L’Osteria Piccola, as well as custom-designed formats like Ida & Frida at Zurich Main Station. It is precisely this diversity that highlights the importance of digital signage software that brings together different brand identities, content requirements, and technical specifications into a single solution.
For Bütema AG, this project exemplifies its commitment to developing digital signage solutions that truly make a difference in everyday operations. It is not just the technology that matters, but its tangible benefits in day-to-day operations. When content can be managed centrally, processes are streamlined, and new locations can be quickly integrated, the result is an infrastructure that grows alongside the company.
The potential of modern digital signage solutions is particularly evident in the restaurant chain industry. Anyone managing multiple brands, changing offerings, and high-traffic locations needs a system that works reliably, is flexibly customizable, and integrates seamlessly into existing workflows. This is exactly where Bütema combines technological intelligence with practical applicability—for shopping experiences and guest moments that leave a lasting impression, and for processes that truly make a difference.
Digital menu boards allow for centralized content management and make it easier to display offers based on the time of day. Breakfast specials, lunch menus, or seasonal campaigns can be published automatically. At the same time, modern displays ensure eye-catching presentations and support consistent brand communication.
Digital menu boards allow for centralized content management and make it easier to display offers based on the time of day. Breakfast specials, lunch menus, or seasonal campaigns can be published automatically. At the same time, modern displays ensure eye-catching presentations and support consistent brand communication.
A scalable digital signage infrastructure can be expanded flexibly without disrupting ongoing operations. New locations, additional displays, or other brands can be easily integrated. Centralized management is particularly crucial for international companies with many branches to ensure that content is delivered efficiently and reliably.
Digital signage enhances customer engagement through dynamic content, moving images, and targeted campaigns. Promotions can be tailored based on the time of day, location, or target audience. This ensures that information remains up-to-date and relevant, while also encouraging impulse purchases directly at the point of sale.
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