On March 1, 2026, Heike Damm will take over the position of Head of Marketing at Bütema AG. This move will strengthen our strategic brand management and set the course for the next stage of development in the field of digital signage and retail solutions.
Heike Damm is no stranger to the Bütema world. She had already worked for Wedeko GmbH for ten years before the company was acquired by Bütema AG in early 2025. There, she headed the in-house agency and was responsible for the design and implementation of numerous digital signage projects.
To successfully market digital signage solutions, you need to understand more than just campaign mechanics. It's about in-store processes, content that works on digital signage displays, and technologies that can be seamlessly integrated.
This is precisely where Heike Damm's strengths come into play: she understands both the creative and technological sides of the business. She knows what retailers, restaurateurs, and public institutions require from digital solutions and how to develop content that really works at the point of sale.
In her new role, she will assume overall responsibility for marketing at Bütema AG. She will lead a team of four and will consolidate all marketing activities under one central management. This will range from strategic brand management and campaign planning to operational implementation by the integrated in-house agency.
"Heike Damm brings a wealth of professional experience to the table and is familiar with both the creative and technological sides of our business. She understands our customers' requirements and knows how to develop content that really works in stores," emphasizes Lutz Hollmann-Raabe, CEO of Bütema AG.
Who is Heike Damm, and what experience does she bring to the table?
Heike Damm has been Head of Marketing at Bütema AG since March 2026. Prior to that, she spent ten years at Wedeko GmbH, where she managed the in-house agency and oversaw numerous digital signage projects.
Why is her appointment important for Bütema AG?
With her expertise in strategy, content, and technology, Bütema is specifically strengthening its brand management and positioning its marketing for the next stage of development in the digital signage and retail sectors.
What are Heike Damm’s main responsibilities in her new role?
She is responsible for the entire marketing division—from strategic brand management and campaign planning to operational implementation by the in-house agency.
What sets her expertise in digital signage apart?
She combines creative marketing with technical expertise and understands the needs of retail, hospitality, and public institutions—especially at the point of sale.
How will marketing be organized at Bütema AG in the future?
All marketing activities will be centrally coordinated under her leadership. She leads a team of four and ensures close integration between strategy, creative work, and implementation.
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