Wir freuen uns sehr, euch von unserem neuesten Projekt zu berichten! Bütema hat den neu eröffneten Showroom von Luisa Cerano in Düsseldorf mit einem beeindruckenden LED-Würfel ausgestattet. Der Showroom, der sich auf ca. 700 m² erstreckt, dient als exklusive Show- und Orderfläche. Das absolute Highlight ist der über 3 Meter hohe LED-Würfel im Zentrum der Fläche. Die Besonderheit des Würfels ist, dass die LED-Kanten auf Gehrung gearbeitet sind und so ein nahtloses Ausspielergebnis auf allen vier Seiten liefern. Die Inhalte werden mit Hilfe der Digital Signage Software der Bütema AG ausgespielt. Hier werden die neuesten Image- und Mood-Filme von Luisa Cerano eindrucksvoll präsentiert.
.jpg)
"Our goal was to create a space that reflects the essence of our brand: quality, aesthetics, and a love of design," says Jürgen Leuthe, Managing Director of Luisa Cerano. "We look forward to offering our customers a special ordering experience here."
"It's always a pleasure to work with Luisa Cerano. The new LED cube is a fantastic project that shows how innovative technology and creative design can come together to create a unique brand experience," says Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
The partnership between the Nürtingen-based fashion label and Bütema has been in place for several years. We have already equipped Cerano's shop-in-shop space at Van Dijk in the Netherlands and the pop-up store in Stuttgart in fall 2023 with innovative digital signage technology.
LED installations create emotionally engaging brand experiences and capture attention right at the point of sale. Dynamic content, large-format displays, and modern display technologies deliver a high-quality shopping experience and enhance brand presentation in stores or showrooms.
LED installations create emotionally engaging brand experiences and capture attention right at the point of sale. Dynamic content, large-format displays, and modern display technologies deliver a high-quality shopping experience and enhance brand presentation in stores or showrooms.
Fashion and lifestyle brands benefit particularly from visual communication and emotional storytelling. Digital signage allows campaigns, mood videos, and brand messages to be presented in a flexible and high-quality manner. This creates modern brand experiences that resonate more deeply with customers and reinforce the brand identity.
Content is managed and displayed centrally via digital signage software. Videos, campaigns, and brand content can be updated flexibly, scheduled on a timer, and displayed synchronously across multiple screens. This ensures that communication remains dynamic and adaptable at all times.
Sign up here for our monthly newsletter. New products, application examples, trade fair innovations, and collaborations with partners are presented here.
