We are delighted to tell you about our latest project! Bütema has equipped Luisa Cerano's newly opened showroom in Düsseldorf with an impressive LED cube. The showroom, which covers an area of approx. 700 m², serves as an exclusive show and order area. The absolute highlight is the LED cube in the center of the space, which is over 3 meters high. The special feature of the cube is that the LED edges are mitered, providing a seamless display result on all four sides. The content is played using Bütema AG's digital signage software. Luisa Cerano's latest image and mood films are presented here in an impressive manner.
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"Our goal was to create a space that reflects the essence of our brand: quality, aesthetics, and a love of design," says Jürgen Leuthe, Managing Director of Luisa Cerano. "We look forward to offering our customers a special ordering experience here."
"It's always a pleasure to work with Luisa Cerano. The new LED cube is a fantastic project that shows how innovative technology and creative design can come together to create a unique brand experience," says Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
The partnership between the Nürtingen-based fashion label and Bütema has been in place for several years. We have already equipped Cerano's shop-in-shop space at Van Dijk in the Netherlands and the pop-up store in Stuttgart in fall 2023 with innovative digital signage technology.
What is an LED cube in the digital signage industry?
An LED cube is a multi-sided LED installation capable of displaying content across multiple surfaces simultaneously. Seamless transitions and large-scale moving images create a particularly immersive and eye-catching brand experience—ideal for showrooms, retail spaces, or events.
What are the benefits of LED lighting in retail settings?
LED installations create emotionally engaging brand experiences and capture attention right at the point of sale. Dynamic content, large-format displays, and modern display technologies deliver a high-quality shopping experience and enhance brand presentation in stores or showrooms.
Why is digital signage a good fit for fashion and lifestyle brands?
Fashion and lifestyle brands benefit particularly from visual communication and emotional storytelling. Digital signage allows campaigns, mood videos, and brand messages to be presented in a flexible and high-quality manner. This creates modern brand experiences that resonate more deeply with customers and reinforce the brand identity.
How is content controlled on LED walls and LED cubes?
Content is managed and displayed centrally via digital signage software. Videos, campaigns, and brand content can be updated flexibly, scheduled on a timer, and displayed synchronously across multiple screens. This ensures that communication remains dynamic and adaptable at all times.
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