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Wir bei der Bütema AG freuen uns, mit CiTYwerbung eine innovative Retail Media Lösung vorzustellen, die speziell für lokale Unternehmen und Organisationen entwickelt wurde. Mit CiTYwerbung ermöglichen wir regionalen Anbietern, ihre Zielgruppe direkt in ihrer Heimatstadt zu erreichen – genau dort, wo sie unterwegs sind. Unser Ziel ist es, neue Maßstäbe im Bereich Retail Media zu setzen und die digitale Transformation auch auf lokaler Ebene voranzutreiben.
CiTYwerbung differs significantly from national advertising networks. While traditional advertising often targets broad, undifferentiated audiences, CiTYwerbung focuses on targeting passers-by and customers in their familiar urban environment. By being exclusive to local businesses and associations, communication remains personal, approachable, and particularly relevant.
Unsere Digital Signage Displays, die das Herzstück von CiTYwerbung sind, bieten eine moderne Alternative zur traditionellen Plakatwerbung. Diese hochauflösenden Displays können flexibel gebucht werden und ermöglichen dynamische, auffällige Werbeinhalte. Einzelhändler, die die Displays in ihren Geschäften aufstellen, profitieren nicht nur von Eigenwerbung, sondern stellen ihre Displays auch anderen regionalen Unternehmen als Werbeflächen zur Verfügung.
With CiTYwerbung, we have a clear mission: we want to promote the attractiveness and vibrancy of city centers. Close cooperation between display operators and advertising customers ensures that the focus remains on the needs of local businesses and associations and their target groups. The project was launched in our hometown of Bietigheim-Bissingen. But this is just the beginning—we plan to expand our local advertising network to other cities.
Be part of the digital future and use CiTYwerbung to increase your reach and effectively convey your messages. Together, we are revolutionizing local advertising and strengthening the regional economy.
You can find more information about CiTYwerbung on our website at www.city-werbung.tv.
Local digital signage advertising allows businesses to target customers in their immediate vicinity. Companies can reach passersby and potential buyers right where purchasing decisions are made. At the same time, content can be updated flexibly and presented in an eye-catching way.
Local digital signage advertising allows businesses to target customers in their immediate vicinity. Companies can reach passersby and potential buyers right where purchasing decisions are made. At the same time, content can be updated flexibly and presented in an eye-catching way.
With CiTYwerbung, retailers make their digital signage displays available to other local businesses as advertising space. Advertising content is managed centrally and displayed digitally. This creates a local advertising network that boosts regional visibility while revitalizing downtown areas.
Digital signage enables modern, flexible, and dynamic communication in public spaces. Cities, retailers, and local businesses can display information and advertisements in real time and reach their target audiences effectively. At the same time, digital advertising spaces attract more attention and boost the local economy.
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