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At Bütema AG, we are pleased to present CiTYwerbung, an innovative retail media solution developed specifically for local businesses and organizations. With CiTYwerbung, we enable regional providers to reach their target audience directly in their hometown—right where they are on the go. Our goal is to set new standards in the field of retail media and to drive digital transformation at the local level.
CiTYwerbung differs significantly from national advertising networks. While traditional advertising often targets broad, undifferentiated audiences, CiTYwerbung focuses on targeting passers-by and customers in their familiar urban environment. By being exclusive to local businesses and associations, communication remains personal, approachable, and particularly relevant.
Our digital signage displays, which are at the heart of CiTYwerbung, offer a modern alternative to traditional billboard advertising. These high-resolution displays can be booked flexibly and enable dynamic, eye-catching advertising content. Retailers who install the displays in their stores not only benefit from self-promotion, but also make their displays available to other regional companies as advertising space.
With CiTYwerbung, we have a clear mission: we want to promote the attractiveness and vibrancy of city centers. Close cooperation between display operators and advertising customers ensures that the focus remains on the needs of local businesses and associations and their target groups. The project was launched in our hometown of Bietigheim-Bissingen. But this is just the beginning—we plan to expand our local advertising network to other cities.
Be part of the digital future and use CiTYwerbung to increase your reach and effectively convey your messages. Together, we are revolutionizing local advertising and strengthening the regional economy.
You can find more information about CiTYwerbung on our website at www.city-werbung.tv.
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