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At Bütema AG, we are pleased to present CiTYwerbung, an innovative retail media solution developed specifically for local businesses and organizations. With CiTYwerbung, we enable regional providers to reach their target audience directly in their hometown—right where they are on the go. Our goal is to set new standards in the field of retail media and to drive digital transformation at the local level.
CiTYwerbung differs significantly from national advertising networks. While traditional advertising often targets broad, undifferentiated audiences, CiTYwerbung focuses on targeting passers-by and customers in their familiar urban environment. By being exclusive to local businesses and associations, communication remains personal, approachable, and particularly relevant.
Our digital signage displays, which are at the heart of CiTYwerbung, offer a modern alternative to traditional billboard advertising. These high-resolution displays can be booked flexibly and enable dynamic, eye-catching advertising content. Retailers who install the displays in their stores not only benefit from self-promotion, but also make their displays available to other regional companies as advertising space.
With CiTYwerbung, we have a clear mission: we want to promote the attractiveness and vibrancy of city centers. Close cooperation between display operators and advertising customers ensures that the focus remains on the needs of local businesses and associations and their target groups. The project was launched in our hometown of Bietigheim-Bissingen. But this is just the beginning—we plan to expand our local advertising network to other cities.
Be part of the digital future and use CiTYwerbung to increase your reach and effectively convey your messages. Together, we are revolutionizing local advertising and strengthening the regional economy.
You can find more information about CiTYwerbung on our website at www.city-werbung.tv.
What is CiTYwerbung?
CiTYwerbung is a local retail media solution from Bütema AG that provides digital advertising space specifically for regional businesses, clubs, and organizations. Through digital signage displays, advertising content can be targeted to specific locations within a city—right where the target audience is.
What are the benefits of local digital signage advertising?
Local digital signage advertising allows businesses to target customers in their immediate vicinity. Companies can reach passersby and potential buyers right where purchasing decisions are made. At the same time, content can be updated flexibly and presented in an eye-catching way.
How does retail media work with CiTYwerbung?
With CiTYwerbung, retailers make their digital signage displays available to other local businesses as advertising space. Advertising content is managed centrally and displayed digitally. This creates a local advertising network that boosts regional visibility while revitalizing downtown areas.
Why is digital signage becoming increasingly important for cities and local businesses?
Digital signage enables modern, flexible, and dynamic communication in public spaces. Cities, retailers, and local businesses can display information and advertisements in real time and reach their target audiences effectively. At the same time, digital advertising spaces attract more attention and boost the local economy.
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