26.10.2024

Outdoor digital signage: everything you need to know

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Digitale Werbung im Außenbereich hat in den letzten Jahren enorm an Bedeutung gewonnen. Auch wir beschäftigen uns intensiv mit diesem Thema, denn Outdoor-Displays müssen deutlich mehr leisten als Bildschirme im Innenraum. In diesem Beitrag zeigen wir dir, welche Punkte dabei wirklich wichtig sind.

1. Brightness and light sensor

The most important feature of an outdoor monitor is its brightness.
While monitors with 350 to 700 candelas (cd/m²) are perfectly adequate for indoor use, we rely on displays with 2,500 to 4,000 candelas for outdoor use.

This ensures that your content remains perfectly visible even in direct sunlight.

All our outdoor screens also feature a light sensor that measures the ambient brightness and automatically adjusts the brightness. This not only protects the viewer's eyes, but also saves energy – and is therefore good for the environment.

2. Continuous operation & fire protection

Outdoor displays should be designed for 24/7 continuous operation. Even if you decide to turn off the monitors at night, this feature is important—especially in terms of durability and fire safety.

Only professional equipment can guarantee that the technology will run stably and safely in the long term.

3. Protection against weather and vandalism

Screens cannot simply be mounted outdoors without protection. Protective housings are used for this purpose.

These can:

  • be attached to the wall, or
  • be used as a freestanding stele.

Protective housings reliably protect displays from rain, snow, heat, cold, and vandalism.
They are available in various sizes, colors, and designs to suit the respective location.

4. Fans & heating – technology for every season

An outdoor enclosure contains a lot of technology to ensure that you can use your screen all year round. This includes:

  • active fan system
  • Air conditioning / Cooling
  • heating unit
  • Windshield ventilation to prevent fogging

These systems ensure a stable temperature and prevent damage caused by heat or cold.

5. Systems & Variants

Outdoor solutions come in a wide variety of designs:

wall mounting

  • portrait or landscape format
  • various sizes
  • Ideal for buildings, entrances, or facades

Freestanding steles

  • also in portrait or landscape format
  • diverse designs and configurations
  • Perfect for squares, pedestrian zones, train stations, or entrance areas

This means you will always find a system that is perfectly suited to your location.

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FAQ: Frequently Asked Questions About This Post

What sets outdoor digital signage displays apart?

Outdoor displays must be significantly brighter than traditional indoor screens to ensure that content remains clearly legible even in sunlight. Outdoor displays therefore operate at high brightness levels of several thousand candelas and often automatically adjust their brightness to the surrounding environment using light sensors.

Why is brightness so important for outdoor displays?

Outdoor displays must be significantly brighter than traditional indoor screens to ensure that content remains clearly legible even in sunlight. Outdoor displays therefore operate at high brightness levels of several thousand candelas and often automatically adjust their brightness to the surrounding environment using light sensors.

How are outdoor displays protected from the weather and vandalism?

Outdoor displays are housed in special protective enclosures that shield them from rain, snow, dust, and temperature fluctuations. In addition, durable materials and vandal-resistant designs ensure that the systems operate reliably even in high-traffic public areas.

What are the potential applications for outdoor digital signage?

Outdoor digital signage systems can be installed as wall-mounted units or freestanding pillars. They are suitable for use in areas such as entrance halls, pedestrian zones, train stations, shopping centers, and public spaces, and enable flexible digital information and advertising communication in outdoor settings.

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