Digital outdoor advertising has become increasingly important in recent years. We are also focusing intensively on this topic, because outdoor displays have to perform significantly better than indoor screens. In this article, we will show you which points are really important.
The most important feature of an outdoor monitor is its brightness.
While monitors with 350 to 700 candelas (cd/m²) are perfectly adequate for indoor use, we rely on displays with 2,500 to 4,000 candelas for outdoor use.
This ensures that your content remains perfectly visible even in direct sunlight.
All our outdoor screens also feature a light sensor that measures the ambient brightness and automatically adjusts the brightness. This not only protects the viewer's eyes, but also saves energy – and is therefore good for the environment.
Outdoor displays should be designed for 24/7 continuous operation. Even if you decide to turn off the monitors at night, this feature is important—especially in terms of durability and fire safety.
Only professional equipment can guarantee that the technology will run stably and safely in the long term.
Screens cannot simply be mounted outdoors without protection. Protective housings are used for this purpose.
These can:
Protective housings reliably protect displays from rain, snow, heat, cold, and vandalism.
They are available in various sizes, colors, and designs to suit the respective location.
An outdoor enclosure contains a lot of technology to ensure that you can use your screen all year round. This includes:
These systems ensure a stable temperature and prevent damage caused by heat or cold.
Outdoor solutions come in a wide variety of designs:
wall mounting
Freestanding steles
This means you will always find a system that is perfectly suited to your location.
What sets outdoor digital signage displays apart?
Outdoor digital signage displays are specifically designed for outdoor use. They feature exceptionally high brightness levels, weatherproof enclosures, and technical safeguards against heat, cold, and humidity. This ensures that content remains clearly visible even in direct sunlight and harsh weather conditions.
Why is brightness so important for outdoor displays?
Outdoor displays must be significantly brighter than traditional indoor screens to ensure that content remains clearly legible even in sunlight. Outdoor displays therefore operate at high brightness levels of several thousand candelas and often automatically adjust their brightness to the surrounding environment using light sensors.
How are outdoor displays protected from the weather and vandalism?
Outdoor displays are housed in special protective enclosures that shield them from rain, snow, dust, and temperature fluctuations. In addition, durable materials and vandal-resistant designs ensure that the systems operate reliably even in high-traffic public areas.
What are the potential applications for outdoor digital signage?
Outdoor digital signage systems can be installed as wall-mounted units or freestanding pillars. They are suitable for use in areas such as entrance halls, pedestrian zones, train stations, shopping centers, and public spaces, and enable flexible digital information and advertising communication in outdoor settings.
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