By equipping the first Rossmann stores in Spain, Bütema AG is continuing its partnership with Dirk Rossmann GmbH in yet another European market. Modern digital signage solutions were implemented at two locations in Barcelona and a new store in Madrid; these solutions specifically target passersby right in the storefront and support brand communication directly at the point of sale.
The storefront, in particular, often determines the first impression. That is why the digital signage systems were positioned to display their content to the outside world and attract attention even before customers enter the store.
In Barcelona, Bütema installed a digital signage pillar featuring a 55-inch LCD display, as well as a wall-mounted 55-inch LCD display. Both systems are located in the storefront window and directly engage passersby. For the new Rossmann location in Madrid, which opened in July 2026, a 55-inch digital signage pillar was also installed in the storefront window.
At the heart of the installation is Bütema AG’s digital signage software. The central platform allows content to be managed across multiple locations and displayed in real time on all screens. Campaigns can be planned flexibly, adjusted on short notice, and efficiently managed across multiple stores. This creates a modern and eye-catching customer experience right at the point of sale.
“We have a long-standing and trusting working relationship with Rossmann. We are therefore all the more pleased to now be expanding this partnership to additional international locations. Especially when it comes to international rollouts, it is crucial for retail companies to implement digital concepts across national borders on a unified platform. That is exactly why we developed our digital signage solution,” explains Lutz Hollmann-Raabe, CEO of Bütema AG.
The installation in Spain demonstrates just how flexibly digital signage can be deployed on an international scale. Whether it’s a single store or a cross-border rollout, all locations are managed centrally via the same platform. This allows retail companies to expand their digital infrastructure step by step and easily integrate new stores or markets into existing processes.
We are delighted to continue supporting Rossmann in its ongoing international expansion with our digital signage solutions and to work together to create modern shopping experiences for customers!
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