The demands placed on modern digital signage are constantly growing. Today, content must be centrally controllable, flexible to schedule, and easy to create—regardless of whether individual displays or complex branch networks are being operated. This is precisely where Bütema AG comes in with the relaunch of its sovia Digital Signage Content Management System.
With the relaunch of sovia Digital Signage, we are expanding our digital signage software with powerful features for content creation and scheduling. At the heart of the new platform is the completely redesigned Bütema Slide Designer.
With the new Bütema Folien Designer, we are introducing the ability to create graphic content directly within the sovia Content Management System for the first time. This allows retailers and businesses not only to manage and plan content, but also to design it intuitively right within the platform—without the need for external graphics programs or additional design software.
The new user interface has been completely redesigned and offers a much more intuitive user experience for day-to-day operations. Content can be created, edited, and displayed across multiple locations with ease.
A particular focus is placed on the simple design of content for different screen formats. Thanks to responsive layouts, graphic content can be optimally displayed on a wide variety of digital signage displays—from individual digital customer displays to large-scale video walls or LED walls.
In addition, the new Bütema Folien Designer offers a wide range of creative options for modern digital signage and digital customer communication. These include, among other things:
In this way, we help companies use digital signage in a way that is even more engaging, up-to-date, and targeted.
In addition to the design, we have also significantly expanded our content planning capabilities. Content can be flexibly managed by time period, location, screen group, or promotion. This makes the management of complex digital signage networks much simpler and more efficient.
The new rule-based content delivery features are particularly exciting. Content can be automatically adapted based on defined conditions—for example, depending on the weather, specific times of day, or individual campaign rules. This results in dynamic, context-sensitive content that enhances the relevance of communications at the point of sale.
Media management has also been extensively modernized. The platform supports numerous file formats and makes it much easier to organize large media libraries.
AI-powered filtering features help you find content faster and manage it more efficiently. This makes day-to-day work significantly easier, especially for large-scale digital signage installations with multiple locations and a wide range of media content.
With the built-in MicroApp Designer, we’re also expanding the possibilities for interactive digital signage and touchscreen applications. Retailers can create interactive content themselves without complex development processes or additional programming.
This results in flexible self-service applications, interactive product information, and digital consulting solutions that can be customized to fit a variety of store concepts.
The first customers are already successfully using the new sovia DS and the Bütema Folien Designer. They have been particularly impressed by the modern user interface, the simplified content management, and the expanded capabilities for centralized control of digital signage content.
“With the new Bütema Folien Designer, we’ve created a platform that combines modern content management, intelligent automation, and ease of use. Our goal was to make day-to-day work with digital signage significantly more efficient while also opening up new creative possibilities for our customers.”
- Lutz Hollmann-Raabe, CEO of Bütema AG.
With the relaunch of the sovia Digital Signage System, we are further strengthening our position as a provider of modern digital signage solutions and smart in-store technologies. For shopping experiences that make an impact and processes that truly help.
What is the Bütema Film Designer?
The Bütema Folien Designer is a completely new tool developed as part of our sovia Digital Signage Content Management System. With the Designer, companies can now create content graphically, plan it flexibly, and manage it centrally—all within the content management system itself—without the need for external design software.
What are the benefits of the new sovia digital signage system?
The new sovia DS significantly simplifies the management of digital signage content. Businesses benefit from an intuitive user interface, flexible content scheduling, AI-powered media management, and centralized control of complex display networks. At the same time, responsive layouts and dynamic content enable modern and professional digital customer communication.
Can content be controlled automatically?
Yes. The new sovia DS supports rule-based content delivery. For example, content can be automatically adjusted based on weather data, time of day, location, or specific promotions. This creates dynamic, context-sensitive content for the point of sale.
Does the Bütema Folien Designer also support interactive applications?
Yes. With the built-in MicroApp Designer, retailers can create interactive touch applications themselves. These include, for example, product information, self-service applications, or digital advisory solutions for interactive digital signage and touchscreen displays—all without the need for complex development processes.
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