On October 9, 2025, we opened our doors in Bietigheim-Bissingen for an event that is particularly important to us: the Retail Summit hosted by Bütema AG. For the second time, we welcomed around 60 invited guests from the retail sector, the press, and partner companies to our premises, where we enjoyed a day full of exciting insights, practical presentations, and intensive discussions.
The event focused on three high-profile speakers who highlighted current developments and strategic opportunities for brick-and-mortar retail in their presentations:
It was important to us to go beyond the traditional lecture format. That's why we specifically created space for networking, personal discussions, and exchanges between retail, technology, and practice. For us, this mix is what makes the Retail Summit so special—because we are convinced that only by working together can we develop solutions that truly advance the retail industry.
As our COO & CSO Lutz Hollmann-Raabe put it:
“Exchanging ideas on an equal footing is key. The Retail Summit provides exactly the right setting to generate new ideas and learn from one another.”
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After an intense day, we ended the evening together with our guests, partners, and the entire team at Cannstatter Wasen. Discussions, laughter, and celebrations continued in a relaxed atmosphere—a wonderful conclusion to an event that brought us closer together as a company and community.
We would like to express our sincere thanks to all speakers, partners, and guests for their participation, contributions, and trust. For us, the Retail Summit is much more than just an event—it is a place where the future is shaped.
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What is the Bütema AG Retail Summit?
The Retail Summit is an industry event organized by Bütema AG, where representatives from retail, technology, media, and business discuss current trends in brick-and-mortar retail. The event focuses on topics such as retail media, omnichannel strategies, digitalization, and innovative technologies for the point of sale.
What were the main topics at the 2025 Retail Summit?
The Retail Summit 2025 focused primarily on in-store retail media, artificial intelligence in retail, and successful omnichannel strategies. Experts from various fields provided practical insights into how digital technologies are transforming brick-and-mortar retail and what opportunities companies can capitalize on in the future.
Why are networking events important for the retail industry?
Networking events provide a platform for sharing experiences, ideas, and best practices. Companies gain new insights, learn about innovative technologies, and can establish valuable connections with partners, experts, and industry peers. In the retail sector in particular, successful solutions often emerge from direct dialogue between practitioners and technology experts.
What role do retail media and omnichannel play in brick-and-mortar retail?
Retail media and omnichannel strategies are among the most important trends shaping the future of retail. In-store digital advertising spaces unlock new revenue opportunities, while omnichannel concepts bridge the gap between online and offline experiences. The goal is to deliver a consistent customer experience across all channels and enhance the shopping experience at the point of sale.
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