Our 2nd Retail Summit: Inspiration and exchange for the retail sector

On October 9, 2025, we opened our doors in Bietigheim-Bissingen for an event that is particularly important to us: the Retail Summit hosted by Bütema AG. For the second time, we welcomed around 60 invited guests from the retail sector, the press, and partner companies to our premises, where we enjoyed a day full of exciting insights, practical presentations, and intensive discussions.

Focus on the future of brick-and-mortar retail

The event focused on three high-profile speakers who highlighted current developments and strategic opportunities for brick-and-mortar retail in their presentations:

• Victor Cordes from the Laya Group spoke about the potential of in-store retail media and how sales areas can be developed into effective advertising media.
• Dr. Boris Nikolai Konrad, multiple world champion in memory sports, fascinated the audience with an impressive combination of memory training and artificial intelligence. His live demonstration amazed viewers and showed how much humans and technology can learn from each other.
• Felix Weipprecht, editor at Digital Zentral and experienced management consultant, explained why successful omnichannel strategies go far beyond technology and where there is still untapped potential in everyday retail.

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A day for genuine encounters

It was important to us to go beyond the traditional lecture format. That's why we specifically created space for networking, personal discussions, and exchanges between retail, technology, and practice. For us, this mix is what makes the Retail Summit so special—because we are convinced that only by working together can we develop solutions that truly advance the retail industry.

As our COO & CSO Lutz Hollmann-Raabe put it:

"Exchange on equal terms is key. The Retail Summit provides exactly the right setting for generating new ideas and learning from each other."

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Festive finale at Cannstatter Wasen

After an intense day, we ended the evening together with our guests, partners, and the entire team at Cannstatter Wasen. Discussions, laughter, and celebrations continued in a relaxed atmosphere—a wonderful conclusion to an event that brought us closer together as a company and community.

Thanks to everyone who was there.

We would like to express our sincere thanks to all speakers, partners, and guests for their participation, contributions, and trust. For us, the Retail Summit is much more than just an event—it is a place where the future is shaped.

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