Am Ladepark des Allgäu Airport wurde eine Digital Signage Lösung realisiert, die gezielt die Aufenthaltszeit an E-Ladestationen für standortbezogene Werbung nutzt. Die Displays schaffen eine zusätzliche Kommunikationsfläche im direkten Umfeld der Ladeinfrastruktur.
As e-mobility expands, new usage scenarios are emerging: During the charging process, users spend significantly more time at the charging station than they do during traditional refueling.
This presents an opportunity for operators and advertisers to make good use of this waiting time. At the same time, the challenge was to create a solution that works reliably outdoors, is clearly visible, and integrates seamlessly into the existing charging infrastructure.
Wedeko, a brand of Bütema AG, has developed a digital signage solution specifically designed for use at electric vehicle charging stations. The focus was on rugged outdoor systems with high brightness and a centralized, flexible content management system.
Die Werbeinhalte können standortbezogen ausgespielt und jederzeit angepasst werden. So entsteht eine dynamische Werbefläche, die sich sowohl für eigene Inhalte als auch für Drittvermarktung eignet.
Two 49-inch displays were installed in an outdoor enclosure at the Allgäu Airport parking lot. The systems are configured as a back-to-back solution and are therefore visible from both sides.
The displays used feature high brightness, ensuring that content remains clearly legible even in direct sunlight. The housing reliably protects the technology from the elements, enabling long-term outdoor use.
Content is uploaded centrally via the cloud-based content management system. This allows campaigns to be planned, customized, and managed across multiple locations with flexibility.
These advertising displays create an additional, eye-catching communication space right at the point of purchase. Businesses can strategically leverage the extended time customers spend there to effectively showcase their content.
At the same time, centralized control enables efficient management and quick updates of content—regardless of location.
The project demonstrates how new infrastructure, such as electric vehicle charging stations, can be effectively integrated into digital communication strategies. Digital signage serves as the link between mobility, location marketing, and modern outdoor advertising.
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