Whether in retail, businesses, or public institutions— digital signage lets you communicate information in a flexible, up-to-date, and eye-catching way. Content can be managed centrally and updated at any time.
As an experienced digital signage provider, Bütema AG supports you every step of the way—from consulting to hardware and digital signage software, all the way to content creation, installation, and managed services. This ensures you receive a solution where all components work together seamlessly.
Price changes, promotions, or the latest information can be posted in just a few seconds—without having to print anything or swap out posters.
Moving images, videos, and dynamic content attract significantly more attention than static ad spaces. At the same time , content can be tailored to the time of day, target audience, or store location.
With this software solution, you can manage all displays through a central interface. Campaigns can be planned across multiple locations or rolled out individually for specific stores.
Automated schedules, rule-based distributions, and centralized management significantly reduce manual effort and ensure consistent corporate communications.
Whether it's a display in the lobby or Europe-wide rollouts involving several thousand screens —modern digital signage systems can be expanded at any time and adapted to new requirements.
A successful digital signage project doesn’t end with the selection of a screen. Only the combination of high-performance hardware, reliable software, engaging content, and professional operation ensures that your digital communication works consistently over the long term.
Bütema AG develops digital signage solutions as a complete system. All components are optimally coordinated and can be customized to meet your specific requirements.
The software is at the heart of every digital signage system. Using the browser-based content management system, you can centrally manage all content and control any number of displays—regardless of location.
Key features include:
• Planning, control, and playback of digital content
• Tag-based ruleset for dynamic playback logic
• Role and permission management for large teams
• AI-powered media analytics for content optimization
• MicroApps for interactive touch experiences
• Integration with external data sources such as social media, weather, news, or retail media
• Microsoft Azure hosting for maximum security and scalability
Whether you’re starting with a single display or operating an international network of stores— the software scales with your needs.
Each application area places different demands on the hardware. While brilliant images and a sleek design are paramount in retail, weather resistance, brightness, and durability are crucial for outdoor use.
The Bütema AG portfolio includes, among other things:
• Classic indoor digital signage monitors
• Interactive touch displays for consultation, self-service, or product finders
• High-brightness displays for storefronts
• Large-format LED walls for indoor and outdoor use
• Outdoor displays with protection against the elements, UV radiation, and vandalism
• Specialized solutions such as kiosk systems or freestanding displays
Together, we’ll find the right hardware for your application —regardless of the manufacturer and tailored to your budget and technical requirements.
Even the best hardware is only effective if the content is compelling. That’s why Bütema AG also supports you in developing and designing your digital signage content.
Among other things, we create:
• Campaigns and promotional content
• Animations
• Templates for recurring content
• Interactive applications
• Content for retail media
• Seasonal campaigns
Of course, you can also create your own content and update it at any time via the content management system.
Please feel free to provide us with some details about your project so we can prepare a no-obligation quote for you. We'll get back to you right away.
A high-performance digital signage solution doesn't end with installation. To ensure that your displays and players continue to function reliably over the long term, the Managed Service from Bütema AG handles technical support behind the scenes. This ensures your systems remain up-to-date, secure, and operational at all times—without any additional burden on your IT department.
The Managed Service includes:
• proactive monitoring of all players and displays
• automatic fault analysis
• regular software updates
• software support with a response time of within 8 hours
• a dedicated support contact
• Cloud-based hosting and data backup
• 48-hour on-site replacement for defective devices
Our Managed Service takes the strain off your internal resources and ensures that your digital signage solution runs reliably and trouble-free in the long term.
Want to get started without a large initial investment? With our display rental model , you’ll receive professional displays, including full service and support—with a 36- or 60-month term, as desired, and everything needed for operation.
The big advantage: you can concentrate fully on content and strategies. Bütema AG takes care of all the technical aspects.
Less technical effort required during operation
Fast response times in the event of malfunctions
Long-lasting hardware thanks to professional maintenance
High reliability over many years
Digital signage offers numerous advantages that are noticeable in day-to-day business. In addition to cost efficiency, flexibility also plays a decisive role. Content can be customized at any time, whether seasonal, local, or relevant to specific target groups.
Further advantages:
Every company has different needs when it comes to digital communication. That’s why every project begins with a personalized consultation. Together, we’ll develop a solution that fits your goals, locations, and processes.
Location analysis, goal definition, industry requirements, content strategy
Choosing the right hardware, software architecture, before-and-after views
Installation, setup, content creation, employee training
Content planning, player monitoring, and ongoing optimization
Troubleshooting, managed service, and continuous development
We find the right digital signage solution.
Storefront Displays, POS Monitors and campaigns to attract more attention at the point of sale.
Digital information systems for public information, events, and wayfinding systems.
Digital Menu Boards and promotional displays that can be updated centrally at any time.
Digital information systems for wayfinding, wait times, and patient information.
Digital communication of key metrics, safety information, and company news.
Digital information and wayfinding systems for guests, visitors, and tourists.
Companies in the retail, hospitality, and public sectors have been relying on digital signage solutions from Bütema AG for years. Whether it’s a single location or a Europe-wide rollout— we develop solutions that grow with our customers’ needs.
Bütema AG has been successfully supporting digital signage projects of various sizes for many years, from individual locations to Europe-wide rollouts. This combination of technical expertise and genuine service orientation ensures the long-term success of digital signage.
Waldburg-Zeil Clinics
Bad Waldsee
Robert Ley
Euskirchen
Baby One
Münster
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Mayer Butcher Shop
Ilsfeld
City of Schopfheim
Baden-Württemberg
spa and health center
Bad Klosterlausnitz
Gasser Brothers Bakery and Pastry Shop
Brixen, South Tyrol
Carolus Thermal Baths
Aachen
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Waldburg-Zeil Clinics
Bad Waldsee
Robert Ley
Euskirchen
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
For over 20 years, Bütema AG has been implementing digital signage solutions for companies across a wide range of industries. As a full-service provider, we support our clients from the initial concept through to long-term operation.
Digital signage projects for companies across a wide range of industries —from individual locations to Europe-wide rollouts.
An experienced team specializing in software development, project management, content, service, and sales will support your project from planning through to operation.
Successful installations and rollouts in Germany and numerous other European countries.
A browser-based content management system that is continuously being developed and regularly updated with new features.
Consulting, hardware, software, content, installation, training, and support —with a dedicated point of contact throughout the entire project.
Digital signage refers to the use of digital displays to show information, advertisements, or interactive content. Using centralized software, content can be easily managed and updated at any time on one or more screens.
The costs depend on various factors—including the number of displays, the hardware, the software, installation, and the desired scope of services. Individual systems can be implemented even on a modest budget, while larger rollouts are planned on a case-by-case basis.
A digital signage player is the hardware that displays content on a screen. Depending on the system, the player is either built into the display or connected as a separate device. It receives content from the content management system and reliably plays it on the screen.
Content is created or uploaded in a content management system and then transmitted to the desired displays via the Internet. This allows campaigns, videos, or information to be planned centrally, played automatically, and updated at any time.
Digital signage enables flexible and up-to-date communication. Content can be updated in a matter of seconds, multiple locations can be managed centrally, and campaigns can be rolled out automatically. At the same time, moving content attracts more attention than traditional print media.
To set up a digital signage system, you'll need a display, a digital signage player, the appropriate software, and an internet connection. Bütema AG provides all these components as a fully integrated solution.
With a CMS, you can create, manage, and plan content centrally via a browser-based interface. Changes are automatically synced to the selected displays—regardless of how many locations you operate.
Digital displays attract more attention at the point of sale, encourage impulse purchases, and allow for quick adjustments to promotions, prices, or product information. Campaigns can be managed centrally and rolled out across all stores.
Digital signage displays are designed for continuous professional use and offer greater reliability, a longer service life, and features such as remote management, scheduling, and 24/7 operation. Conventional monitors or smart TVs are generally not designed to meet these requirements.
