In the Steinway Lounge in Stuttgart, tradition meets modernity – and we, the Bütema AG, are proud to be part of this special experience. With a high-resolution 75-inch display, we have equipped the temporary store of the renowned piano and grand piano manufacturer Steinway & Sons with digital signage. Until the end of January, visitors can immerse themselves in a fascinating world where music and technology merge at Kirchstrasse 10 / 70173 Stuttgart.
An Experience for All the Senses
The weekly changing concert program featuring top-tier artists will be enhanced by a special highlight on December 12: a SPIRIO CAST live event with pianist Joonas Haavisto, whose performance will be transmitted in real time from the SPIRIO Studio in Hamburg to a SPIRIO grand piano. With our digital signage system, we visually accompany these musical highlights, creating a comprehensive art experience. Contests and activities in the lounge further enrich the offering and invite visitors to linger.
Our 75-inch display integrates seamlessly into the premium ambiance of the lounge, presenting its content with the highest precision. In doing so, we create a platform that connects Steinway & Sons' 170-year history with modern technologies.
The successful collaboration with the piano and grand piano manufacturer began back in late 2023, when we equipped the former pop-up store in the Dorotheenquartier in Stuttgart with digital signage solutions.